Cattle are herbivores. So we respect their design and raise our cattle entirely with grass, year-round. They are moved every day to a new paddock of pasture, removing just the high-energy tips of the grass, then moving on, leaving a rest period for the paddock. This is partly how we produce beef that is pleasing in taste and also how the grass best feeds soil life. Our grass-finished beef offers greater vitamins, CLA content, and healthy omega 3 fatty acids.
How is this different from the “grass-fed” you might see in the supermarket? Most cattle start their lives on pasture. However, to gain weight for finishing before slaughter, cattle are shipped to feedlots where they are fed a high grain diet and supplemented with antibiotics to mask the problems caused by the uproar in their gut health and parasitic living conditions. This beef can legally be labeled "grass-fed," because the animal did graze pasture at some point in its life. Even "grass-finished" beef can legally be finished with grass pellets rather than actual grass. Moreover, about 75% of grass-fed beef is from overseas, yet can bear “product of U.S.A” after being cut into smaller pieces in a USDA facility.
Why is grain problematic? One major concern is glyphosate, the primary ingredient in Roundup, an herbicide used on the majority of grains grown in the U.S. Numerous studies in the last decade have demonstrated that glyphosate disrupts the endocrine system, immune system, and is carcinogenic. Glyphosate residues persist in food products and accumulate in all human organs. While government agencies establish “safe” daily intake levels, the cumulative effects of a lifetime of exposure to multiple chemicals from multiple sources are neglected. Several countries have restricted glyphosate or are implementing a complete ban. As super weeds develop resistance to glyphosate, more deadly herbicides are already being widely used without rigorous public health investigation.
These contaminated crops are then used to fatten up the animals that we consume, with residue levels that far exceed what would be allowed for human consumption. Conventional beef is indeed a problematic food, which is why we are passionate about providing our community with an entirely different product, one that we're confident is clean and healthy for peoples' bodies.