The principle behind our 100% grass-fed beef is simple. Cattle are herbivores by design. Instead of stuffing them with grain (and a plethora of who-knows-what ingredients) to accelerate the fattening process, we follow nature’s pattern and feed our cattle a 100% grass diet. And what do you know…when cattles' design is respected in this way, they are healthier, happier, and also do amazing things for our soil and environment. It’s a win-win.